Open Access
UNESCO and AU's Media and Information Literacy Course

 

Open Access
UNESCO and AU's Media and Information Literacy Course

Five Key Concepts for Analyzing Media Messages Online and Offline

3. Each form of media constructs messages according to a unique set of rules

Whether you are reading print or looking at a photo or a video, everything in the media has been constructed according to a set of rules so that it will be more persuasive.

Here are commonly used rules for:

  1. Newspaper and television articles and features
  2. Front pages of newspapers
  3. Images (posters, billboards, photos)
  4. Persuasive texts (editorials, opinion pieces)
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